Howdy!
I'm
Kendall Dale
UX Designer & E-Commerce Professional.
I blend hands-on design with data-driven strategy to turn complex storefronts into simple, high-converting experiences. This past year I helped StickyLife.com grow revenue 26% YoY revenue growth through smarter navigation, redesigned product pages, and a revived email program. I love untangling complex systems and shaping e-commerce experiences that are intuitive and built to convert.
I start every project by understanding how people actually use a site—talking with users, reviewing the journey myself, and spotting where the experience breaks down. Those insights drive everything from navigation and information architecture to page layouts and mobile flows. Whether it’s a mega-menu, a product page, or a checkout path, my goal is an experience that feels effortless for the customer and delivers measurable results for the business.
Extreme Makeover:
Home Page Edition
These homepage updates weren’t just about aesthetics—they were strategic enhancements addressing key elements that hindered competitiveness. Through collaboration with SEO, Creative, and UX teams, we delivered a data-driven redesign crafted to boost traffic, streamline navigation, and ensure users reach their shopping goals faster and with minimal friction.
NameTagWizard.com
User Analysis
Defining users can come with its fair share of bias and challenges but informed decisions are always better than doing it blind. I worked to shape the user research practice and help paint a more accurate representation of our user through crafted surveys and other demographic analysis.
Live MAS - Marketing Automation System.
Update less and schedule more so you can live M.A.S.!
Ha this was fun acronym was made for the marketing automation system. We created this system to allow channel managers the ability to schedule content updates to their sites home page and other zones on their site all while being in a no code environment. Based on average labor and error rate the feature has saves $30k each year.